ViTA WINS INNOVATOR OF THE YEAR AWARD
ViTA is proud to announce that it’s won the 2018 Sustainable Packaging Coalition's (SPC) Innovator of the Year Award for Breakthrough Process! The SPC, a membership-based collaborative of the packaging industry’s largest companies, is the leading industry voice on sustainable packaging. The winners of the SPC Innovator Awards showcase the most sustainable and innovative companies in the United States.
This award is a testament of how ViTA is revolutionizing the beauty and personal care industry with the world’s first and currently only bottles to be made entirely from 100 % OceanBound recycled plastic. With its commitment to using the most sustainable packaging options available, ViTA is taking a lead role alongside manufacturing partners, Envision Plastics, to achieve the goal of capturing and diverting 10 million pounds of plastic at risk of polluting the world’s oceans.
ViTA Shampoo and Conditioner bottles – the world’s first to be made from 100% OceanBound plastic
WHY IS SAVING THE WORLD’S OCEANS SO IMPORTANT?
The oceans are the Earth’s biggest resource and using them as a dumping ground for plastics and waste is endangering the various benefits they provide. Not only do the oceans produce 70% of the earth’s oxygen and mitigate climate change by storing 50x more carbon dioxide than the atmosphere, they also contain 99% of habitable space on the planet. Most beauty products are packaged in plastic, but only 12% of plastic is recycled and at least eight million tons end up in the oceans every year. If plastic ocean pollution continues at its current rate, there will be more plastic in the ocean than fish in 2050! That’s why ViTA’s mission as an industry pioneer is to REUSE, REDUCE AND RECYCLE, while also creating new value for plastics at-risk of reaching the oceans so that they’ll be captured and added to the recycling stream.
"For years, society has taken the importance and interconnected nature of the ecosystems of our planet for granted. The plastic epidemic that currently plagues our oceans is just one example of the unsustainability of current business and consumption models. We are at the point of change, where disruption of business models and true innovation should benefit both people and the environment. We as the human population have the power and ability to drive change and ensure we create a better future for our planet. The appetite for sustainable solutions has never been higher than now." Anthony Archer, ViTA CEO.
HOW ViTA IS REVOLUTIONIZING THE BEAUTY & PERSONAL CARE INDUSTRY
Beyond ViTA’s advanced formulations powered by plant science and designed for superior results, ViTA is committed towards a more sustainable world and a #BetterFuture. By using 100% OceanBound post-consumer recycled resin, which carries a 70% lower carbon footprint than other plastics, ViTA is reusing an otherwise pollutant material and preventing it from entering the oceans. ViTA’s bottles also disprove the myth that ocean captured recycled resin can only be used in small percentages by creating reliable, visually attractive bottles and feature labels that easily separate in the recycling process to ease conversion into post-consumer applications. ViTA also insists upon using non-toxic colorants and inks for all packaging materials and sustainable practices throughout the entire manufacturing process:
WATER USAGE is kept extremely limited and solvent-free, so that it can be repurposed as grey water for landscape irrigation.
ENERGY USE is offset with carbon credits.
CARBON EMISSIONS are kept to a minimum by optimizing distances between manufacturers and warehousing.
At the intersect of science and nature, ViTA is redefining beauty by using cutting-edge science to create formulas infused with nature’s finest ingredients. Neem, argan, jojoba, coconut, and ylang-ylang are only some of ViTA’s powerful zero-toxin ingredients that will take your results to the next level and nourish your hair and body like never before – all while protecting Planet Earth.
JOIN THE ViTA MISSION
ViTA invites you to join in this great undertaking by purchasing natural, organic and sustainable products wherever possible in your life. A commitment to ViTA not only delivers superior results for both hair and body through neem and its super plant ingredients, but is a step towards the #BetterFuture ViTA is creating – innovative sustainably driven packaging is only the beginning. Discover the future ViTA is creating and experience the superior performance of futuristic natural beauty care with the FREE US PRIORITY SHIPPING promo code below: