WHAT IS JOJOBA OIL?

Jojoba oil is a highly versatile, purely natural wax (not oil!) which is produced from the seed of the jojoba plant, a shrub native to Arizona, California and north-western Mexico. Biocompatible with our skin’s cellular structure, the wax esters found in jojoba are identical to the natural sebum produced by our own skin, allowing jojoba to mimic our skin’s natural oils. That explains why jojoba is so easily absorbed and able to penetrate at a deeper level.

 

Although jojoba has been around for a long time and was frequently used by the Native Americans, it started to gain real popularity in the 1970s and 80s after whale hunting was prohibited. At the time, sperm whale oil was one of the most popular moisturizers, which is why its prohibition forced the beauty and personal care industry to lookout for another, equally powerful moisturizer – jojoba oil. Today, it has replaced the majority of all animal fats in the manufacturing of creams and lotions. 

 

WHY YOU NEED JOJOBA OIL IN YOUR HAIR CARE PRODUCTS

Jojoba is rich in vitamins and minerals, including vitamin C and E, B vitamins, copper, and zinc, that will nourish your hair, and improve its overall health and appearance. Here’s how: 

 

• CONTROLS HAIR LOSS AND STIMULATES HAIR GROWTH. Our hair secretes sebum to keep it moisturized. Often times, excess sebum is secreted and blocks the hair follicles, which can lead to hair fall and breakage and affect hair growth. Jojoba oil helps clean traces of clogged sebum by seeping into follicles and dissolving all build-up, which in turn gives your hair that extra boost and shine it needs.

 

• HEALS YOUR SCALP. Awareness of jojoba oil is increasing further to treat different scalp conditions like dandruff, scalp psoriasis and alopecia. It is able to deeply moisturize the scalp down to the pores by clearing up sebum and dead cell build-up, resulting in a balanced pH and a long-lasting moisturizing effect. Jojoba oil is rich in minerals like zinc and selenium that are usually used to treat dandruff, and its anti-inflammatory and anti-fungal properties soothe the skin, reduce itching and redness.

 

• MOISTURIZES. If you’re suffering from dull or frizzy hair, jojoba oil will do the trick! Its wax’ proteins and minerals enable it to act as a natural conditioner that moistens, strengthens and protects the hair follicles, making your hair look soft, silky and healthy.

 

• MAKES YOUR HAIR SHINE AND TAMES FRIZZ. By smoothening the hair cuticles and sealing natural moisture in the hair shafts, jojoba oil tames hair and adds luster and shine, while minimizing external damage, be it through chemicals or pollutants.

 

OH, AND THEN THERE’S JOJOBA’S LOW ENVIRONMENTAL IMPACT!

Not only is jojoba oil amazing for your hair and skin, it probably also has one of the lowest environmental burden of any natural ingredient out there. Jojoba is a truly renewable plant, which means that only its seeds are harvested, making replanting unnecessary. Also, this highly pest and drought-resistant scrub thrives in desert climates and is typically grown on marginal soils, making it low-maintenance in terms of water and pesticide needs.

 

THE BOTTOM LINE?

No hair care routine would be complete without jojoba oil. Leaving your hair with better strength, shine and health, products including jojoba oil are a much better option to condition your hair without the damaging effects of commonly used chemicals. ViTA’s conditioner has chosen jojoba oil as one of its main ingredients, and carefully infused it with other powerful natural ingredients like argan oil, coconut, neem flower and neem oil. Combined with ViTA’s soothing and nutrient-rich shampoo, ViTA will leave your hair stronger, healthier and looking greater than ever.