ALOHA, HEALTHY HAIR!
Have you ever wondered why the locals of coastal and tropical regions of the world have the most gorgeous skin and beautiful shiny hair? The answer is simple: for centuries, they have known all about coconut oil’s benefits! Coconut oil, extracted from the mature fruits of coconut trees, is said to be the first plant oil ever used by mankind.
Coconuts truly are miracle fruits with a variety of different applications: we eat them, we drink their refreshing water, and we use their oil for cooking and as part of our beauty routine. But why exactly do these super fruits need to be in your shampoo? Join ViTA to find out why coconut oil + hair are the perfect love affair…
THE BENEFITS OF COCONUT OIL
Made up primarily of smaller medium-chain fatty acids, coconut oil is able to penetrate hair deeply and faster than other oils. Why does this matter? While most products and ingredients merely coat the surface of your hair and quickly rinse off, the coconut’s special chemical structure allows it to penetrate the inner part of your hair (the cortex) and improve its strength and flexibility, making your hair less susceptible to breakage and hair loss. Loaded with restorative proteins, vitamin E, lauric and capric acids, there’s almost nothing coconut oil can’t do for your hair.
REDUCES PROTEIN LOSS. Your hair is made up of long amino acids chains, containing about 91% protein. Therefore, whenever your hair suffers from protein loss, it appears dry and unhealthy, becoming prone to breakage. Fortunately, coconut oil can significantly reduce protein loss, and is the only known oil with this effect! Because of its low molecular weight, lauric acid contained in coconut oil is able to deeply penetrate the hair shaft and nourish the hair with vitamins, minerals and fatty acids. By doing so, it prevents hair breakage and split ends – two major causes of hair loss.
PROTECTS HAIR FROM THE SUN. Sunbathing can not only be harmful to your skin, but also to your hair. Coconut oil is a natural and effective sunscreen with a natural sun protection factor (SPF) of 8.
GIVES VOLUME. Coconut oil can give your hair more body, making it look denser and fuller by deeply penetrating and filling up your hair shafts. Just imagine your hairs as empty tubes. Coconut oil fills up this empty space, making your hair look thicker.
MOISTURIZES. Lauric and capric acids allow the oil to reach the cuticle, retain moisture and keep the hair silky and shiny by conditioning it from within. This also helps protect the hair from heat and environmental damage.
BOOSTS HAIR GROWTH. Vitamins and essential fatty acids found in coconut oil boost hair growth by nourishing the scalp and removing sebum build-up from hair follicles.
PROMOTES SCALP HEALTH. Coconut oil has antibacterial properties and nutrients, which protect the hair and scalp from bacteria and viral infections, while also being effective against insect bites, lice and dandruff.
THE BOTTOM LINE?
Coconut oil is an amazing natural ingredient to improve the health of your hair. That’s why ViTA’s hair care Duo is loaded with coconut oil and coconut water to make sure this amazing fruit is a regular part of your beauty routine. Carefully infused with nature’s most powerful ingredients, coconut oil adds luster, shine and softness to your hair. Aloha coco, goodbye bad hair days!