TRULY ORGANIC BEAUTY?
When thinking of “organic” beauty products, most people think about safe, all natural and non-toxic products. But does “organic” really mean what you think it does? Have a closer look.
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When thinking of “organic” beauty products, most people think about safe, all natural and non-toxic products. But does “organic” really mean what you think it does? Have a closer look.
THE MEANING OF ‘MADE WITH ORGANIC INGREDIENTS’ LABELS
You may have seen that many products are labeled ‘Made with Organic Ingredients’. While these products do contain organic ingredients, the USDA only requires 70% of its ingredients to be organic. So, what about the other 30%?
These are just some examples of ingredients found in many “organic” beauty products that you should be aware of and seek to avoid:
ARE REGULATORS PROTECTING YOU?
Many regulators like the Food & Drug Administration (FDA) do not even have a definition for the term “organic” when it comes to cosmetics and personal care products, and companies are not legally required to share any consumer complaints with the FDA regarding side effects caused by their products. Unfortunately, the regulators are not holding companies to the highest standard of organic and protecting you from harmful chemicals: of the over 12,000 ingredients used in cosmetics, only 11 have been banned in the US since 1938. While many of these potentially dangerous chemical components have already been regulated in other sectors, they remain permitted for use in the beauty and personal care industry.
There are many different “organic” certifications, some stricter than others. However, many do not take into account if a product is truly natural or if its packaging is sustainable. ViTA believes that you have the right to know what you are putting on your body. That’s why all of ViTA’s products are clearly listed as 97% natural and ViTA’s ingredient lists not only include the complicated Latin names (that are required by law) of certain chemicals that may or may not be natural or naturally derived, but also wherever possible ViTA includes the commonly known name and natural source for each ingredient. What’s more ViTA products are certified by the Enviromental Working Group and avoid EWG’s list of unacceptable ingredients, which are:
1. Certain ingredients with health, ecotoxicity and/or contamination concerns. These include, but are not limited to, ingredients that score a 7 or higher (i.e., in the “red” range) in the Skin Deep® database; and
2. Substances falling within any of the following categories due to scientific safety evaluations (with certain limited exceptions):
TRANSPARENCY
Business practices should be safe, regenerative and transparent – all the way from manufacturing to packaging.
The ViTA mission is to utilize futuristic knowledge, technology and advancements, to enhance human ability to create a sustainable reality, without sacrificing luxury. Live a better future to create a better future. Futuristically better products, to create a better future, for you and Planet Earth.
Future Better...Better Future!