THE MAGIC BEHIND ALOE VERA

A cactus plant belonging to the Liliaceae family, aloe vera is native to places with hot and dry climates, although its incredibly strong survival instincts allow it to thrive almost anywhere. Its leaves hold a clear, translucent gel made up of 96% water, enzymes, fibre, nutrients, including Vitamins A, B, C, D, E, copper, magnesium, potassium, and zinc, as well as a type of protein that contains 18 of the 20 amino acids found in the human body. One of the most important elements found in this magical mix is a carbohydrate known as acemannan,which allows nutrients to reach the cells, nourish them and relieve them of toxins. Due to its almost unbelievable healing properties, aloe vera has been used for at least 6,000 years as one of the most important ingredients in Ayurvedic and Chinese herbal medicine.

 

 

WHY ALOE NEEDS TO BECOME PART OF YOUR HAIR CARE REGIMEN

For years now, people can’t stop raving about this humble cactus. Aloe vera has a chemical make-up that is very similar to keratin, the primary protein of hair. This similarity allows aloe to efficiently rejuvenate your hair by providing it with essential nutrients that give it more elasticity and prevent breakage. But that’s not the only reason why it should be a key ingredient in your shampoo:

 

• PROMOTES HAIR GROWTH & REDUCES HAIRFALL. Aloe vera not only increases the blood circulation to the scalp, it also delivers essential minerals and vitamins that help activate new hair growth, while its proteolytic enzymes repair dead skin cells on the scalp.

 

• PREVENTS DANDRUFF & OTHER HAIR CONDITIONS. Aloe’s anti-microbial and anti-inflammatory properties can help you deal with a range of hair conditions by fighting fungal infections, soothing dry, irritated skin, hydrating the scalp and balancing scalp secretion.

 

• CONDITIONS HAIR & SCALP. Moisturizing in nature, aloe vera softens hair and restores its vitality and shine, without causing build-up that leaves your hair looking greasy.

 

• BALANCES SCALP PH. Whenever your pH is out of balance, the consequence is a range of hair problems. Often, this is caused by surfactants like SLS, which are contained in many commercial shampoos. Luckily, aloe vera can help your scalp maintain a balanced pH of 5.5, which in turn promotes healthier hair.

 

 

TO WRAP IT UP…

There is no denying the “lily of the desert” has unique healing properties, and is ideal for those seeking a holistic approach to treat hair loss and maintain a healthy scalp environment. Everyone knows long and healthy hair can completely change your looks, and while not all are blessed with stunning locks, “it” ingredients like aloe vera and many other effective, safe, and natural botanical ingredients contained in ViTA’s toxin-free, EWG-verified hair care duo can help you finally achieve the results you’ve been dreaming of!